University of Alabama Protests LIV Golf League’s 4Aces GC Trademark

University of Alabama Protests LIV Golf League’s 4Aces GC Trademark

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The University of Alabama is telling LIV Golf to stay away from its ‘A.’

On June 30, the university filed a notice of opposition with the U.S. Patent and Trademark Office claiming that the logo for 4Aces GC, the LIV Golf League team captained by Dustin Johnson, was violating its trademark.

Since at least 2003, Alabama has used its script “A” logo on its athletic uniforms and clothing, including for its men’s and women’s golf teams. (Sports attorney John Nucci was first to note the filing in a post Thursday on X.)

“The university’s athletic teams have achieved tremendous success and national recognition over the past two decades,” the university wrote to the USPTO. “As a result, the Script A Mark has been widely displayed on national television broadcast, in print media, and across digital platforms.”

Last June, LIV Golf filed an intent-to-use application to register its 4Aces mark, which also consists of a script “A.”

Alabama says 4Aces logo is “likely to cause confusion, mistake or deception in the minds of the public,” and ultimately damage the university.

4 Aces logo

Photo by Tim Warner/Getty Images

LIV’s response is to the opposition is due next month, though deadlines are frequently extended. A spokesperson for LIV Golf did not respond to a request for comment.

This is not the first time the Saudi-backed golf league has been accused of trademark infringement.

As Sportico previously reported, Adidas is challenging the trademark registration of LIV Golf’s primary logo, contending that its four-striped “LIV” text is “confusingly similar” with the three-striped mark the German shoe giant has employed since 1952. LIV’s response in that matter is still pending. 

In January, a federal trademark lawsuit filed against LIV by Cool Brands Supply, the owner of skateboarding apparel brand, Fallen Footwear, was dismissed after the parties apparently agreed to a settlement. The dispute arose over the similarities between the Fallen Footwear logo and the one used by HFGC, the LIV Golf team captained by Phil Mickelson.

In its complaint, filed last June in the U.S. District Court of New Jersey, Cool Brands took a swing at LIV Golf’s financial backing.

“LIV Golf is financed by the sovereign wealth fund of Saudi Arabia and has been accused by some of sportswashing, namely, attempting to improve the public image of the Saudi Arabian monarchy (which has been criticized for repression, corruption, and human rights abuses) through sports,” the complaint stated.

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[Watch] Ravi Bishnoi’s Trademark Googly Proves Too Hot To Handle As ZIM Crumble In 2nd T20I | cricket.one

[Watch] Ravi Bishnoi’s Trademark Googly Proves Too Hot To Handle As ZIM Crumble In 2nd T20I | cricket.one

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Ravi Bishnoi against Zimbabwe (X.com)Ravi Bishnoi and his knack of outfoxing the batters with his googlies has been the hallmark of his success. He did that perfectly in the first T20I against Zimbabwe with four wickets and now in the second T20I too, he got the better of Zimbabwe wicketkeeper Clive Madande for a duck with a lovely googly.The wicket came on the third delivery of the 11th over, it was a touch shortish delivery on the off-stump line. The ball turned back though to the right-hander as it was a googly and Madande who went on the back foot to work it away, was trapped infront. The Indian players appealed in unison and the umpire raised the finger in a flash. The batter though tried his luck by taking DRS, but it did not go in his favour as the Ball Tracking showed three reds.Watch Ravi Bishnoi’s Googly  -It reduced Zimbabwe to 73-6 and then Dhruv Jurel scored a direct hit to send another Zimbabwe batter back to the hut as India inched closer to a big win in the 2nd T20I.Abhishek Sharma’s Maiden T20I Century Earlier, India scored 224 while batting first with Abhishek Sharma hammering a 46-ball century and Ruturaj Gaikwad along with Rinku Singh played brilliant knocks as well, showing that the poor performance with the bat in the first game was a case of just one off day.

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Serena Williams reveals origin of her trademark tennis grunt

Serena Williams reveals origin of her trademark tennis grunt

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Serena Williams’ trademark grunt came from her hero-worship of Monica Seles’ “cool” court groans.The tennis icon, 42, became renowned for her ear-shattering match cries throughout her career. She has now revealed that these iconic sounds were inspired by watching fellow tennis great Monica Seles, 50, who won eight of her nine major titles while a teen representing her native Yugoslavia.Williams – who is now retired from tennis and raising her daughters Olympia, six, and 11-month-old Adira, who she has with her 41-year-old husband Alexis Ohanian – spilled the beans on the “Hot Ones” YouTube show hosted by Sean Evans.
“So I grunt because growing up I liked this tennis player named Monica Seles and she grunts. She had this really cool grunt. It was like [a grunt].“And I loved that – I was like, ‘That’s so cool.’ And so I literally would grunt because of her and then it just became natural and then my grunt just became like a [signature]. It was really loud.”
“I guess it’s a form of breathing. I grunt playing golf now … it’s like a part of my life. Other people say it’s relieving and exhaling air and it’s a different way to exhale air,” she added about the benefits of the noise during play and other sports.
Seles, who landed 59 career titles and played her last professional match in 2003, had such loud noises during matches that they inspired Wimbledon’s Centre Court “grunt-o-meter.”
“Some people loved it, others hated it. I grunted since I was age seven. I was a little girl, and they didn’t have kid’s racquets in those days.
“So my dad just gave me his racquet to play with, but I was tiny, so I put all my energy into it, just the same way I played with two hands from both sides, because I had to.
“It wasn’t an issue until I became No. 1 and then the competitors always try to find a little edge started to complain, because at the end of the day (tennis) was a super competitive industry,” she told the Wall Street Journal in 2013 about how she developed the habit in her youth.

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Serena Williams reveals origin of her trademark tennis grunt

Serena Williams reveals origin of her trademark tennis grunt

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Serena Williams’ trademark grunt came from her hero-worship of Monica Seles’ “cool” court groans.The tennis icon, 42, became renowned for her ear-shattering match cries throughout her career, and has now said it was inspired by watching fellow tennis great Monica, 50, who won eight of her nine major titles while a teen representing her native Yugoslavia.Serena – who is now retired from tennis and is raising her daughters Olympia, six, and 11-month-old Adira, who she has with her 41-year-old husband Alexis Ohanian – said on the ‘Hot Ones’ YouTube show hosted by Sean Evans: “So I grunt because growing up I liked this tennis player named Monica Seles and she grunts. “She had this really cool grunt. It was like, ‘(grunt noise)’. “And I loved that – I was like, ‘That’s so cool’. And so I literally would grunt because of her and then it just became natural and then my grunt just became like a (grunt noise.) It was really loud.”She added about the benefits of the noise during play – and other sports: “I guess it’s a form of breathing. I grunt playing golf now… it’s like a part of my life.“Other people say it’s relieving and exhaling air and it’s a different way to exhale air.”Monica landed 59 career titles and played her last professional match in 2003, and her noises during matches were so loud they inspired Wimbledon’s Centre Court ‘grunt-o-meter’.She told the Wall Street Journal in 2013 about how she developed the habit in her youth: “Some people loved it, others hated it. I grunted since I was age seven. “I was a little girl, and they didn’t have kid’s racquets in those days. “So my dad just gave me his racquet to play with, but I was tiny, so I put all my energy into it, just the same way I played with two hands from both sides, because I had to.“It wasn’t an issue until I became No1 and then the competitors always try to find a little edge started to complain, because at the end of the day (tennis) was a super competitive industry.”

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